Pioneering AI Workflows in Visual Design and Video
Exploring the intersection of creative direction, content, and Generative AI. Below are social media video concepts and key art explorations developed using tools like Runway, Marey, Sora, Adobe Firefly, and Photoshop to push the boundaries of storytelling, light, and form.
The story behind Fur Elise. Micro drama staring Gen Z Beethoven.
Gen Z Beethoven busking with Pizza Rat, NYC.
Clair de lune (Generative AI)
Anime Gen Z Beethoven channels Chainsaw Man anime.
What if Beethoven lived today? Would he be a DJ?
Cat steals Gen Z Beethoven’s thunder.
Proof of ConceptA short-form content strategy and proof of concept driving engagement for iconic classical master recordings—including Für Elise and Clair de Lune. The campaign explores modern narrative hooks, culture-led memes, and a reimagined "Gen Z Beethoven" to bridge timeless music with contemporary audiences.
Videos were created using Marey, Sora, Runway, Adobe Firefly and CapCut.
Alexis FfrenchBuilt around the concept of exploring a single subject across 24 hours, these key art explorations for the 24 album cover focus on the subtle transitions between moments and the space between notes.
The visuals were created using a hybrid generative workflow, integrating original portrait photography with Runway, Adobe Firefly, and Photoshop.
Alexis FfrenchVisual storyboarding for the lead single “Coffee Song”, testing multiple creative directions: communing with nature at dawn across international locations, dramatic coastal landscapes like Iceland’s Diamond Beach, and grounded, relatable coffee shop narratives.
Created using an AI generative workflow powered by Runway, Flow, and Firefly.
Hersheys