Digital Design
As a designer and creative director, I approach digital product design by balancing clean aesthetics with intuitive utility. This selection of work highlights my journey leading UX/UI design, rapid prototyping, and visual strategy—transforming complex content ecosystems for AT&T, Sony Music Masterworks, and jazz.org into seamless, highly engaging digital touchpoints.
Sony Music Masterworks
As a creative leader on the Sony Music Masterworks website redesign, my approach focused on translating a legacy brand into a clean, intuitive, and modern digital platform. The new design streamlines content discovery, improves user journeys for multi-genre releases, and provides a polished interface that honors the artistry of the Masterworks roster.
Redesign of jazz.org
Partnering with Jazz at Lincoln Center, this comprehensive digital redesign focused on modernizing jazz.org to better serve its global audience of music lovers, educators, and concertgoers. By streamlining a massive content ecosystem into an intuitive, responsive architecture, the new platform beautifully balances rich multi-media archival content with a frictionless, performance-driven user experience.
AT&T x DIRECTV
Starting as a Designer and quickly growing into creative direction, I was at the forefront of visual design and prototyping with new entertainment-based experiences for content marketing for both AT&T wireless and DIRECTV during the early days of the merger.
AT&T Wireless
AT&T Wireless entertainment-first phone upgrade experience
DIRECTV
Premium channel interactive experience including custom video player development.
DIRECTV Sports
Prototype interactive user experience for acquisition and content marketing including development of custom video player.
DIRECTV NOW Football App
Responsive user experience design for acquisition and content marketing. NFL Sunday Ticket visual design.
Marc Jacobs Daisy Dreams
Daisy Dream Capsules and Spring Forever were ground breaking interactive activations for Daisy Dreams fragrance. Concept 1: Create your own time capsule of spring. Concept 2: Curated Spring Scapes from renowned artists.
Mercedes-Benz
Interactive digital campaign introducing mbrace in-vehicle concierge service across desktop and mobile for Razorfish.
Boinc Music App
Led the UX/UI strategy for the music player prototype, focusing on a minimalist, gesture-based interface that made navigating massive libraries intuitive on mobile devices.
UX/UI digital product design
Prototype design for music player
EMC
A responsive digital campaign for EMC highlighting their technical partnership with the Lotus F1 Team. The design showcases how real-time cloud data and IT services accelerate performance, utilizing a clean, corporate-meets-cinematic aesthetic optimized for both desktop and mobile platforms.
