Sports
The portfolio represents a dual approach to sports media: building the platforms that deliver the game and directing the stories that define the culture.
Platform Architecture
Led the UX/UI and interactive design for DIRECTV Sports, developing custom video players and content marketing design for NFL Sunday Ticket, NBA League Pass, MLS Direct Kick, and MLB Extra Innings.
Cinematic Storytelling
Art directed and produced documentary-style content and high-fashion photography for global icons, including the "lost" Kobe Bryant project in Joshua Tree and the Jazz at Lincoln Center "Rock Chalk Suite" celebrating Kansas basketball legends.
Cultural Moments
Creative direction for MLIVE! location based and live entertainment division of Sony Music Masterworks of F1 Experience in Melbourne.
F1 Exhibition
An immersive experience that takes you on a journey through the world of Formula 1. Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain on one of sport’s greatest stories.
DIRECTV- Sports
The definitive destination for the "ultimate fan." The goal was to communicate the breadth of coverage—from local regional networks to exclusive out-of-market packages—through a high-impact visual language that captures the energy of a live stadium experience.
Led the creation of web and interactive prototype design, development of custom video players and content marketing for NBA League Pass, MLB Extra Innings, MLS Direct Kick, NFL Sunday Ticket, DirecTV Sports and Football app.
Jazz at Lincoln Center-Rock Chalk Suite
It’s been said that basketball is like jazz—but Rock Chalk Suite takes the comparison to another level entirely. Written and recorded by the musicians of the Jazz at Lincoln Center Orchestra with Wynton Marsalis, each of the suite’s high-flying 15 movements takes inspiration from a different University of Kansas hoops legend.
As Marsalis says, both basketball and jazz “reward improvisation and split-second decision making against the pressure of time,” and the JLCO’s masterful composers have turned the Jayhawks’ rich basketball history into a stylish slam dunk of an album.
Kobe Bryant- The “lost” Sony Music Project
While the full album remains unreleased in the vaults, the visual work survived through the release of the 12-inch single "K.O.B.E." (feat. Tyra Banks). The project remains a significant piece of hip-hop "lore," featuring legendary B-side collaborations with Nas and 50 Cent.
The objective was to establish a distinct visual identity for NBA legend Kobe Bryant’s foray into the music industry. Moving away from the standard court-side persona, the goal was to capture an introspective, cinematic aesthetic that matched the ambition of his debut studio album, Visions.
Art directed on location in Joshua Tree, the photoshoot with photographer Kwaku Alston utilized the stark, vast landscape of the California desert to create a sense of timelessness.
