Creative direction, branding and marketing communications for global location based entertainment division of Sony Music Entertainment. IP’s include Lightscape at Brooklyn Botanical Garden, Spiderman-Into the Spiderverse Live in Concert and Ministry of Sound Classical Live.
M Live!
Bringing the vibrant energy of JALC straight to the streets of NYC. Proud to have designed and directed this OOH digital and billboard campaign, blending iconic cityscapes with legendary sound.
Jazz at Lincoln Center
YouTube digital Billboard
d the incredible opportunity to adapt the music video I shot for the phenomenally talented Kevin Olusola into a massive YouTube digital billboard right in the heart of Times Square.
Lockheed Martin
Reimagining public spaces to showcase monumental innovation. This project is a proof of concept for an immersive subway station takeover designed for Lockheed Martin’s "Bring Us Your Hardest Problems" campaign—turning an everyday commute into an experience that inspires curiosity and boundary-pushing problem-solving.
Teremana Tequilla BCB Event
Bringing the spirit of Teremana to the bartender community. For the BCB event, we designed an engaging, high-energy “Block Party” brand experience that connected directly with top-tier mixologists and industry insiders in Brooklyn. Through curated tastings, immersive storytelling, and live hospitality touchpoints, we brought the brand’s "Bring the Mana" ethos to life in the heart of bartender community.
Boinc x Vice launch party
Celebrating the intersection of music tech and youth culture. Co-curated and executed in partnership with Vice, this launch event turned a product debut into a living, breathing cultural moment—complete with immersive live performances, curated brand touchpoints, and an unforgettable energy for creators and fans alike.
