Boinc Music

Initially funded by News Corporation, Boinc was a startup light years ahead of it’s time with an innovative business model and democratic approach to curated music experiences and artist compensation. But like all things in life, timing is everything. The music industry and digital landscape weren’t quite in sync with Boinc aspirations. The work still speaks for itself and includes creative direction and design of the brand identity, product design both physical and digital, and all integrated marketing. All from scratch. Plus, the mother all of all launch parties in tandem with vice.com featuring Rick Ross performing.